Revival Strategy 11 BRIEF: Using Drug Ads to Fund Alternative Medicine Awareness Initiatives
Proposing a bold awareness program to correct an
imbalance in solutions messaging for chronic disease
Direct-to-consumer advertising (DTCA) of pharmaceuticals floods the airwaves and online platforms, shaping public perception of health solutions. The average American sees 9 drug ads per day, with over $8 billion spent annually by pharmaceutical companies, many to market chronic disease medications that often manage rather than slow or reverse chronic conditions.
Some are calling for a total ban of pharmaceutical ads, but we have a different take on this.
What if we didn’t ban pharmaceutical ads—yet?
If all pharmaceutical ads were prohibited from media, the loss of revenues by thousands of media outlets nationally could be catastrophic. One can only conjecture that the ad vacuum could easily be replaced with ads for casinos, sports betting and liability lawyers, not that there’s anything wrong with that.
What if a percentage of drug ad revenues were collected to help fund education on viable alternative solutions?
Revival Strategy 11: Core Goal
To redirect a small portion of pharmaceutical ad budgets toward public education on evidence-based, non-pharmaceutical options for chronic disease—without banning a single ad.
Key Points & Strategy Snapshot (View the Plan)
The Four Key Tactics (View the Plan)
Notable Strategic Stakeholders (View the Plan)
What Success Looks Like
Within five years, pharma-funded public education content reaches millions weekly with real stories of healing and measurable increases in lifestyle-driven health outcomes.
Bold. Truthful. Public-ready.
This strategy doesn’t attack meds. Pharma is not the enemy but a valued, misdirected health resource. This strategy places healing options back onto the public square and gives America a shot at health freedom through truth-in-advertising. This is essential for the U.S. in becoming the fourth healthiest nation in the world by 2036.
Click Here for the Strategy 11 Detailed Plan
Truth, Clarity, & the Fine Print
Are You Interested in Making a Difference? Click here to participate in the ten-year National Health Revival Challenge. With your help we can make the U.S. the 4th healthiest nation in the world by 2036.
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